2011 South West Regional Barista Competition

The Specialty Coffee Association of America (SCAA), the world's coffee authority and largest coffee trade association (www.scaa.org), searches for the best, most skilled barista from the South West Region at its annual South West Regional Barista Competition, March 4-6th in Hollywood. The host sponsor is Coffee Bean & Tea Leaf. At the competition, baristas dazzle four sensory judges, two technical judges and one head judge as they prepare and serve four espressos, four cappuccinos and four signature beverages during a 15-minute race against the clock. A signature beverage is a highly innovative, freestyle espresso-based beverage created by the barista for the competition. Who: forty+ of the South West's top professional baristas, as well as coffee and espresso experts from the Specialty Coffee Association of America What: SCAA's 2011 South West Regional Barista Competition hosted by Coffee Bean & Tea Leaf. When: March 4-6, 2011 Where: Siren Studios, Hollywood Times: Friday, March 4: 11 am -- 5 pm; Saturday, March 5: 11 am -- 5 pm; Sunday, March 6: 10:30 am -- 1 pm Visuals/Highlights: At the competition, the South West Region's premier baristas battle it out with a Nuova Simonelli Aurelia, the official espresso machine. As they ready their beverages, contestants engage the audience, explaining their actions and selections, while seven judges watch and evaluate their every move -- all in pursuit of espresso perfection. Background: The South West Regional Barista Competition ...



http://www.youtube.com/watch?v=WBvWVQj3kYg&hl=en