The Republic Company in partnership with the Susan G. Foundation Komen Breast Cancer Program tea money for cancer research with the SIP for a cure.
The company has created several flavors of specialty tea tea bags just for this campaign with grapefruit, rose, Pink Lady apple and lemonade. Other products in this campaign include bottled tea and jam. Part of the proceeds of all Sip for the Cure products are solddirectly to the Komen Foundation donated, nothing is required to mail and no response from customers.
In recent years, the Komen Foundation has been actively pursuing business partnerships to raise funds. The type of partnership can be established by the Komen be a good lesson for other companies and nonprofit organizations.
A partnership program between a contractor and a non-profit organization can benefit both organizations. As in the case of the Republic ofTea, tea benefits companies to increase sales of products with some positive PR in the process.
While the amount donated for voice may be small, the volume of sales would be a large donation to the Foundation. In fact, for the year 2005, the Republic of Tea, the program guarantees a minimum donation of 50,000 dollars to the Komen Foundation through the Sip for the Cure. The company has a long-term goal of $ 1,000,000 in donations to the Komen Foundation and helpedmore than $ 420,767 in August this year.
The Komen - The Republic of Tea partnership demonstrates the power of sponsorship programs. As a non-profit partner with large companies with national distribution points or take advantage of the turnover that the company already do. The Foundation receives additional exposure and advertising at no cost to them.
Partnerships with local or regional small businesses can have similar effects ifRelationship between the two groups is strong and the program well planned and organized.
If well planned, the company - may be non-profit unions a big boost for both organizations, creating a win-win result.
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