Celestial Seasonings: Change, Growth, and the Value of Entrepreneurship

View Full Video: lsbmedia.colorado.edu Celestial Seasoning's Mo Siegel shares insights into the entrepreneurial mindset needed to form a successful company. As a child growing up in Palmer Lake, Colorado, Mo Siegel wandered the spacious Rocky Mountains, picking up wild berries and mountain herbs along the paths he forged. It wasn't until years later, however, that his interest in those herbs would turn into a lucrative business called Celestial Seasonings. Passionate about art, Mr. Siegel opened a small art store in the late 1960s, eventually combining his two loves by creating a gallery and health food store. A tea drinker for years, he served Oriental herb tea to customers in his store, but he quickly realized that better tea could be created using the wild herbs from the nearby hillsides and canyons of the Rocky Mountains. Armed with a burlap sack and a couple of friends, Mr. Siegel harvested the herbs to create his first healthy blend, aptly named "Mo's 36 Herb Tea®" by the health food store that sold it. After the success of his first tea-making endeavor, Mr. Siegel decided that it was time to go into business with some long-time friends and began what has become the largest specialty tea manufacturer in North America. Devoting his days to creating such tantalizing Celestial Seasonings blends as Red Zinger® and Sleepytime®, he led the company to a successful acquisition by Kraft, Inc., in 1984 and stayed with Kraft until 1986. He rejoined the company as chairman and ...



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