Not long ago the owner of a small niche-type companies, whose business was in decline because of increased competition from much larger and better funded "big box" businesses, said with a sigh, discouraged, "I wonder if a location for more shops. "
My replay was: "Yes!"
There is plenty of space for shops, if the contractor understands that the "word" special means "to be special. The 'In other words,there is room for a shop if you are really special. That is, the owner must always try, especially in many ways to their customers. To constantly give them a better selection of depth, better quality, more comfort, better service, faster performance, more creative design, better packaging, better value, a pleasant experience ... special in every way.
Too often a company starts out as outstanding. You are on the cutting edge ofMarketplace. Customers crowd the way they benefit from the "specificity". But they remain in this particular "feature" until the competition, which has lost customers, built on new entrants exceeded, then more than in September custom error then go to the company that best meets their needs, aspirations and desires.
As consumers, we all try to acquire companies to ensure the highest level of satisfaction. Companies with 'special' in our heads and remainwork continuously to find out what we do tomorrow, next year, and over the next decade. companies are mired in "today's special" out-of-tomorrow fashion has-been ", if not always his special work today and tomorrow.
This is a place and will always be a place for companies to find a shop, a specialty service and a specialty, a specialty. But there is always something special to be. This means constantlysaid the discovery, which focuses existing customers want tomorrow. It requires that the particular specialty successful business have the ability to change and always be the ability to manage the risk associated with the necessary changes. It is not easy, but if you do, you are ... Special!
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