Saturday, December 4, 2010

The oldest tea merchant in the world is still a phenomenon Marketing & Branding

All travelers in London is, of course, with many sites, sounds, history and majesty of this magnificent ancient capital, overwhelmed, especially first time visitors. Buckingham Palace, Westminster Abbey, the Thames, Big Ben's Horse Guards, 10 Downing Street, St. James Park, St. Paul's Cathedral, the Old Bailey Gate and Hyde Park are just some of the famous must see consume tourists in the prevalence of this vibrant metropolis. The size of the British Empire is aliveShow on, building roads, history and traditions that travelers can share with the British people.

As a marketing consultant by profession are many old plants that are absorbed in business based in London. Harvey Nichols, Harrods, Fleet Street, Saville Row, Claridges, Hamleys, and hundreds of independent shops, which trace their origins centuries are generous in London than in any other city in the world. Adolf Hitlernot belong to the British as "a nation of shopkeepers" for no reason.

One of the shops I have ever in my itinerary while in London is Twinings. This venerable supplier of tea is typically British. The tea shop is still the original foundation and the business address of 216 beach near Westminster has for centuries in continuous use for more than three.

The founder of Twinings, Thomas Twining was born in 1675. He moved to London as a young manshe worked as his father did as a more complete processor (wool). At that time, with a trade was a necessary precursor to a Freeman of the City of London. Supplied with Freeman, it was impossible to start a business in the city. Twining was Freeman in 1701 and started for the East India Company, then the important work of society in the world commodity trade.

The East India Company, piggy-back the dominance of the British Navy was the largest importer and exporterLuxury goods, spices and food from many corners of the world where the empire was planted the British flag. Twining tea and worked in was recorded in all things to do with tea. His mentor, Thomas D'ETH would be particularly useful for young entrepreneurs.

Until 1706, he was ready to open their own business. The Beach Street location has been chosen for its activities, it was a coincidence, since this area was the district of choice for the upper class of Londonfrightening Great Fire of London. Politicians, businessmen, military officers and royalties began to come, take advantage of the Twinings, excellent selection of teas and top-quality products to.

Then as now, the competition was tough. coffee and tea were in the 18 century practice of Great Britain and the tea was not the highest national drink. Thomas Twining, however, had, under the tutelage of Thomas D'eth a major advantage over its competitors. He was not only aor servers of tea, but India importer buyer, she worked for the East as a company with important links to the tea gardens at a distance, knew more about tea varieties and newly developed than any other Englishman of his time .

Twinings became famous very quickly for a wide selection of teas and sells high quality and served in the store. The reputation of shops to manage only the best products and the introduction of Earl Grey tea, thecements the legacy of public Twining. Thomas died in 1741, but by some miracle, the family continued to operate the business and expand the business until well into the 20th Century. The company has a number of Royal Warrants sells hundreds of kinds of tea sets and Twinings teas are sold in over hundred countries.

If you like the chance today to visit the beach Twinings to 216 Street in London, please read the door before entering the tea room. This is avehicles most important brands in the world and the oldest in continuous use. The famous door was presented to the public in 1787. Two distinct Chinese characters carved into the crown and a lion of the sill. The logo is missing an apostrophe Twinings grammatically correct in the single document of the company is written exactly as it appears today on every product Twining.

Thomas Twining set up a brand that has become synonymous with high quality and excellence of the British.After 300 years of continuous service to the public to consume tea, his star still shines even brighter in 216 Beach Road, London.

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